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New Era has just dropped its MLB heritage-inspired collection with a new BEAT OF THE CITY campaign. Channelling the new line’s vintage baseball aesthetic, the project takes place across Europe where various protagonists share what inspires them and how their artform has changed over the years.
Venturing across five different counties, the image series is led by UK-based barbers Mark Maciver and Justin Carr, French rap legend Médine Zaouiche and his son Massoud, Berlin-based artists Manuel Osterholt (aka SuperBlast) and Younes Mohammadi, Italian actors Stefano Sala and Livio Kone, and the flamenco dancing, mother-daughter duo Penelope Pasca and Alejandra de Castro from Madrid.
New Era’s Fall 2023 offering includes an array of signature headwear and accessories designed with the iconic New York Yankees, Los Angeles Dodgers, and Oakland Athletic teams. Reworking its signature 9TWENTY cap in various iterations, key items include crewnecks and tees, as well as an embellished varsity jacket with a contrasting collar and leather sleeves.
You can cop New Era’s latest collection from the brand’s webstore.
