Martine Rose Delivers New Campaign Imagery For SS24 Collection

Continuing her disruptive approach to technical and functional menswear.

All images via Sam Khoury

Martine Rose has stepped into the new year by revealing the campaign imagery for her Spring/Summer 2024 collection.

Shot by affiliate photographer Sam Khoury, the visuals explore the diverse street style of the UK, capturing the essence of six individuals leisurely strolling through London’s rampant streets.

The campaign highlights the designer’s rebellious approach to menswear design, showcasing embossed bath robes, loose tank tops and fuzzy gilets that were first previewed in June last year.

Oversized tailored jackets, floor-lengh coats and reappropriated hi-viz workwear and sportswear make for key highlights within the range, while worn-in, washed, and patinated materials allow for an aged-like feel. Feminine touches, like crocheted vests and pale pink tones, find themselves next to satin stockings and a vibrant seasonal colour palette.

You can cop the Martine Rose Spring/Summer 2024 collection now from the brand’s webstore.

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