Image via Complex Original
Your Kanye-like obsession with clothing and fashion has led you spiraling down a never-ending abyss of search engines and Google mapping. Cool shops are like Pokemon; you've gotta catch 'em all. No brick and mortar shall go un-stepped-in and no e-commerce shall go un-browsed-through.
You think you've hit all the ones that interest you, especially since your girlfriend went to her grandparents for the weekend leaving you on your fashion frenzy. This makes you sad. Well, cheer up, buttercup because you are dead wrong. There are still plenty of shops that tickle your fancy and help you achieve internet style infamy. You're welcome: Here are The Best Shops You've Never Heard Of.
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Location: Toronto
Open since: 2005
Best brands carried: Jil Sander, The Viridi-Anne, Rick Owens
Toronto is holding it down and the rest of the world ain't e'en know it. Originally a custom suiting outlet now is home to a very healthy helping of great denim and a dark silhouette of concentrated goods.
Patron of the New
Location: New York City
Open since: 2011
Best brands carried: En Noir, Siki Im, Mugler
It's easy to get lost in the sea of menswear shops all over New York City, but its even easier to stumble upon a great one like Patron of the New. They've steadily carried brands constantly falling under the radar that are starting to see the light of day with the newfound street goth movement. POTN should be seeing the light soon, too.
Location: Toronto
Open since: 2005
Best brands carried: Engineered Garments, Acne, Alexander Wang
With shops like Nomad and other relatively unknown shop, Sydney's, to compete with in Toronto, Jonathan + Olivia has set themselves up nicely with the buffet of incredible brands to choose from.
Location: Leeds, England
Open since: 2010
Best brands carried: Wood Wood, MKI
How has this store and brand gone so far under the radar? The in-house brand has some incredible pieces just begging to infiltrate the menswear populace.
Location: Chicago
Open since: 2001
Best brands carried: Maison Martin Margiela, Wings + Horns, Band of Outsiders
The elder of the group is also the Rodney Dangerfield. No respect. Which is crazy to think they've been holding down the Chicago menswear scene for over 12 years. Long before some of these upstarts started trying to fake the funk.
Location: Sluis, Netherlands
Open since: 2009
Best brands carried: Alden, RRL, Boglioli
Frans Boone doesn't just bring in great brands, they collaborate with them to create great pieces. With special pieces from Finamore, Alden, Trickers and more, Frans Boone's selection of European tailoring without the gaudiness should not be unseen.
Location: San Francisco
Open since: 2011
Best brands carried: Robert Geller, Sasquatchfabrix, Patrik Ervell
This San Francisco treat has slowly built a brand roster that, frankly, right now, is unrivaled in California. Fusing goth, obscure Japanese and traditional menswear in a way that only the brands they carry and the pieces they pick can mesh.
Hostem
Location: London
Open since: 2010
Best brands carried: Rick Owens, The Soloist, Visvim
If you take heed in anything we tell you today; get acquainted with Hostem. This UK-based shop is stocking some of the best gear through their brick & mortar and online that is virtually inaccessible elsewhere.
