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Pharrell Is Now the Co-Owner of G-Star

Pharrell made the big announcement this morning.

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Pharrell Williams just added another title to his already impressive list of top fashion positions. The artist took to Twitter this morning to announce that he is now the co-owner of G-Star, the Dutch company that has been influencing the denim world for over 25 years. According to WWD, Pharrell will be involved in everything from the collections to the advertising.

Since 2014, Pharrell has been working with G-star on Raw for the Oceans, a line of eco-friendly threads made from recycled bottles.

Just last month, Pharrell also bought back full control of his streetwear brand Billionaire Boys Club.

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