According to the suit, the Jenner's phrase "Run away. Fall in love. Never return.," was taken from the resort retailer's logo, "Quit your job. Buy a ticket. Get a tan. Fall in love. Never Return."
The Island Company, which has been using the phrase since 2005, says the similarity "is likely to cause confusion, mistake and deception among consumers, the public and the trade as to whether defendants’ products or services are affiliated with, sponsored by or endorsed by plaintiff.”
It is asking that PacSun remove the phrase from all its clothing.