During ComplexCon Chicago weekend, consumers got the chance to be fully immersed in FILA’s new Explore Collection. The activation included an interactive, outdoor-themed booth that showcased the collection’s four zones: mountain, woods, elements, and canyon. Each zone had its own colorway to complement the matching apparel and sneakers in the collection. In addition to experiencing FILA’s latest releases, attendees were able to venture into a colorful mountainscape area that kept the Explore Collection vibes going. Check out the video above for a full recap of the activation.
PROMO: FILA’s Explore Activation Took ComplexCon Chicago to New Heights
FILA unveiled its new Explore Collection during ComplexCon Chicago with an interactive booth activation.
Jul 29, 2019
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