BEAMS is a neat little/big brand. I'm undecided whether they're little or big because they're big enough to have something like 10-15 sub-brands (BEAMS+, BEAMS LIGHTS, BEAMS BOY, EFFE BEAMS and a whole bunch more), but little in that the median BEAMS sub-brand probably doesn't make much stuff. Anyway, here's another sub-brand from them called BEAMS GOLF, which, unsurprisingly enough, is comprised of pseudo-golfwear produced in conjunction with Dickies. We can't decide whether we like it or not, but it sure is something that no one else is doing. If you're trying to stunt while whipping your 5 iron through the air on the first hole at Pebble Beach, you can probably appreciate this a little more than we can. Tiger, Tiger Woods y'all.
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