LeBron James has opened the doors to his much-anticipated concept store in Miami's Wynwood district.
The athlete's UNKNWN imprint—co-founded by Jaron Kanfer and Frankie Walker Jr.—hosted a store grand opening Thursday to coincide with Miami Art Week. The 10,000 square feet space was designed in partnership with visual artist John Margaritis of New York Sunshine. The area, which consists of retail space and an open-air basketball court, includes a permanent water art installation, concrete shelving, hurricane-proof garage doors, nine large-format LED screens, and a 200-plus feet of mural wall that will feature different artists over time.
"I’m excited about this new space because every inch and every detail is dedicated to bringing people together," James said in a press release. "From the basketball court that will host community events to featuring custom collaborations and celebrating local art, this location is all about fusing fashion, sport, culture and community. This innovative and engaging space takes not only the UNKNWN brand, but also the brick-and-mortar retail concept, to a whole new level."
UNKNWN opened its first retail store back in 2011, and has since become known for its curated selection of highly coveted goods, which includes collectible sneakers and designer threads. In celebration of its Wynwood space, the brand has announced limited edition offerings that will drop throughout the opening weekend. Pieces include exclusive collaborative designs with Bape, Just Don, Chinatown Market, Pleasures, New Era, BornxRaised, Psychworld, New York Sunshine, as well as a number of re-releases with Jordan, Vans x Rhude, and more.
You can check out photos of the UNKNWN Wynwood flagship below. The store is located at 261 NW 26th St., and is open from 11 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 9 p.m. Saturday, and noon to 8 p.m. Sunday.
