Fred Perry continues their hot run of collaborative releases, tapping Nicholas Daley in celebration of Britain's diverse subcultures.
When it comes to British fashion and the uniforms of iconic subcultural groups throughout the decades, the Laurel Wreath of Fred Perry stands proud as an instantly recognisable foundation of the scene. Maintaining momentum across several generations, the brand has continually demonstrated both the know-how, and the passion to stand its ground within the ever-changing cultural diversity of the UK. While their DNA has remained largely untouched and true to self, this year has welcomed some exciting collaborative efforts alongside MASTERMIND World and Raf Simons, while Nicholas Daley heads their latest drop.
Coming together to celebrate the various subcultural groups that have called Britain home, the collection explores the interwoven worlds of music and fashion. The focus of the collection is one of introspection, exploring Nicholas' family's role in the growth of reggae sound system culture in Britain, with a specific focus given to his parents' club night known as Reggae Klub. Throwing it back to the late 70s and early 80s, the collection encapsulates the vibes the night welcomed, with wide-collared polos, corduroy detailing, and striped patterns.
Speaking on the collaborative collection, Daley said: “Fred Perry is a brand with a legacy that I’ve always admired, as they’ve always been able to maintain their influence throughout many different subcultures. I feel there’s a good connection between both my brand and Fred Perry which ties in the ethos between celebrating different cultures and music. I feel we are aligned with our beliefs, both being British fashion labels with a strong ethos on British subculture. As a designer I wanted to challenge myself, and work on styles that I haven’t yet explored. This collaboration allowed for that opportunity, and it has been another way of expressing my creative outlook”.
Explore the Fred Perry x Nicholas Daley collection below, and head over to the Fred Perry site to shop the full product offering now.