Off-White's Virgil Abloh joins the evian family as their new Creative Advisor for Sustainable Innovation Design.
Virgil Abloh has become a household name in fashion and sneakers through his own brand Off-White, highly coveted Nike collaborations, and as artistic director of Louis Vuitton's menswear. Pushing the envelope of his creative endeavors further, Abloh joins evian in their commitment to making all of their plastic bottles from 100% recycled plastic by 2025.
As a part of their commitment, evian will be connections with more third-party brands to deliver pioneering partnerships and collaborations, as well as a full redesign of their packaging. Virgil's role within this future-focused movement will see him playing a central role in the design of future products delivered by evian®, while paralleling the brand's commitment to innovative design and message of sustainability.
Speaking on his new appointment, Virgil said: "evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own; together, we can push boundaries and explore new areas of revolution, paving a better future for generations globally."
The limited-edition design project is set to be revealed in February/March 2019, with further information on the full range and scale of the project to be released throughout the year.