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Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign

AlphaTauri, founded by Red Bull, has launched their AW18 campaign that sets the pace for visual treatments. 

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AlphaTauri, founded by Red Bull, has launched their AW18 campaign that sets the pace for visual treatments.

For their AW18 launch, AlphaTauri has delivered a cutting-edge urban aesthetic that establishes a future that is parallel with the brand's DNA. The brand has put high-quality fabrication at the core of the collection for both men and women, including innovations such as Primaloft Gold® Insulation for ultra-lightweight warmth and water-resistance.

Key outerwear styles include the KOOV parka for men, and KAAV trench for women, both featuring a NanoSphere® finish to keep you free of water, oil, and dirt.

Take a look at the brand's striking visual campaign below, and head over to AlphaTauri to show the collection now.

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