After highly successful collaborations with brands like Alexander Wang and Balmain, H&M announced it would be teaming up with the French luxury brand Kenzo for its next designer collaboration. After teasing images of the upcoming collection in July, H&M has revealed that iconic photographer Jean-Paul Goude has shot a new Kenzo x H&M campaign set to be unveiled later this fall.
The new ads feature a diverse group of models, actresses, activists, and musicians that include Iman, Chloe Sevigny, Rosario Dawson, Chance the Rapper, Ryuichi Sakamoto, Suboi, and Xiuhtezcatl Martinez.
"Working with H&M and Carol and Humberto on the Kenzo x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style," Goude said in a statement.
Kenzo creative directors Humberto Leon and Carol Lim are known fans of Goude's work and have partnered with him on a previous campaign for the brand.
The French photographer is the creative genius behind some of the most influential images in fashion. His work with Grace Jones in the '70s and '80s has become especially iconic over the years. Goude is also responsible for Kim Kardashian's "Break the Internet" cover for Paper magazine.
The new campaign, set to be released on Oct. 17, will showcase the colorful collection in Goude's unique style. The Kenzo x H&M collection will consist of men's and women's clothing and accessories. It will be available at 250 H&M locations and online on Nov. 3.