The efforts to get into fashion made by male dating app Grindr have come to a head. The app has been building its cred in this world by partnering with designers like J.W. Anderson and teaming up with Paper magazine to cast an editorial shot by Steven Klein.
Now, the app is putting its stamp on the world of clothing with its own collection of menswear. The Varsity Collection, as it's titled, follows an athleisure theme in both its clothing and purpose. All proceeds from the windbreakers, tank tops, and track pants will go to benefit Athlete Ally's Principle 6 campaign, an organization that looks to end homophobia and transphobia in the sports world. The 29-piece collection is printed with Ancient Greek motifs and is priced anywhere from $25 to $130.
Grindr's creative director Landis Smithers touched briefly on the reason behind the collection, and presumably many of the other fashion-centric initiatives from the app. "As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally," Smithers said via a press release. "The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world."
You can shop the collection on Grindr's website now.
