Khloé Kardashian's talk show may have come to an end, but it looks like the reality star already has another project in the works. Kardashian announced that she will be launching her own denim brand called The GA Project. According to the Project's website, it will mark the beginning of a "body revolution" for women.
Not many details have been shared about the denim, other than the brand's mission, which is to promote body positivity through "embracing the body you were given" and "celebrating one another."
"The shape we lust for has curves, not the straight body of the fashion establishment," The GA Project site reads. "Some call it a new silhouette, we just think of it as embracing the body you were given."
Kardashian, who is currently in Cuba filming Keeping up With the Kardashians, also announced an open casting call for models to be featured in the brand's upcoming campaign. Submissions are currently being accepted on The GA Project website—and judging by the description she will be looking for a diverse range of women.
To apply, you need to be 18 or older and provide a full body photograph. Those who are chosen will star in the campaign alongside Khloe, become a brand ambassador, and have the opportunity to test the denim before everyone else. The submissions are due by May 7.
This isn't Khloe's first foray into denim. Along with her sisters, Kim and Kourtney, she launched a collection of jeans under the Kardashian Kollection, which was previously carried at retailers like Sears.
