MADE and Verizon have teamed up for a new digital project that gives fans a unique NYFW experience from the comfort of their homes.
The two companies have selected Alexander Wang, Jeremy Scott, and Adam Selman for the project because each are celebrating a momentous moment of some kind. Wang is celebrating his 10th anniversary and it's also his first show since parting ways from Balenciaga. Scott has never presented at the official NYFW before and Selman is presenting as part of MADE for the first time.
The initiative from Verizon, dubbed #WhyNotWednesdays, is hoping to enrich these unique accomplishments by adding more to them—special surprises, unique content, and a behind the scenes experience. In past weeks, the company gave away tickets to Selman and Scott's shows and promise to be giving more away on its Twitter account.
#WhyNotWednesdays through next Wednesday, all on Verizon's Tumblr page.
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