According to fashion blogger Bryan Boy, style may just be something you’re born with.

“Style is definitely innate,” he says—something that comes from within us, not from without. He should know. Fashion and style are what Bryan has devoted his life to.

That life can become quite busy at times, particularly for a guy who changes outfits up to four times a day. “I think variation is what makes dressing up fun,” he says.

But even though Bryan puts himself out there through his writing and on social media, he’s inherently a pretty shy guy. That’s why fashion is so important to him. “It’s a creative outlet,” he says, “I can express myself with it.” And express himself he certainly does.

For more from Bryan Boy, be sure to check out the video above, brought to you by LG.