The sharks from Katy Perry's Super Bowl halftime show have already become an online phenomenon—one of them hosted an AMA on Reddit. New York-based Bonobos was obviously a fan of the cartoonish costumes as well because it plans to make replicas of the shark suit and sell them to those interested, if there are enough interested.
Bonobos asked those who want a suit via Twitter and Instagram to sign up on its website. Bonobos CEO Andy Dunn told Recode, they've already received "thousands of emails" and that the Instagram post is already the "most-liked" for the company.
Perry was at the center of plenty of Super Bowl conversations, be it because of her halftime outfit or the tattoo she got right after the game. But "Left Shark," as the mascot is being called, might be stealing the show—it's also been turned into a ton of memes.
Bonobo's plan is a genius marketing ploy, and according to Dunn, the company may actually end up making and selling the costumes.
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[via Bonobos]
