Streetwear retailer and bane of conservative mothers everywhere, PacSun has unveiled a new campaign that's spreading the "diverse, creative, and optimistic" vibes of California from coast to coast.
Beginning this Memorial Day Weekend, the "Golden State of Mind" campaign will launch at PacSun locations all across the country. Providing fans and shoppers with image galleries, city guides, and interactivity via the hashtag #myGSOM, PacSun is hoping to let everyone experience a little piece of the California lifestyle, no matter where you call home.
PacSun CEO Gary Schoenfeld stated, “Over the past six months, we sought out the “Golden State of Mind” across 20 cities and landmarks throughout the country. No other brand or retailer has been able to capture the essence of California in such a way, until now...The debut of the ‘Golden State of Mind’ campaign proves that the GSOM mindset is pervasive across the country.”
See the video above and check out the campaign over at PacSun.
