When: 2003

Versace. Versace? No, Crooks & Castles. The iconic Versace logo that's represented the brand since it's foudning in the late 70's is recognizable as soon as you see it. So, when Crooks & Castles came on the scene in 2002, they knew that giving the fashion house logo a street makeover would likely change the game. And it did. Parody tees weren't as prevalent back in the early 2000's, and Crooks really ran with this swaggerjacking. So, in hindsight, C&C's bandana'd up Medusa head was pretty original. So to speak.