Milfwears/yoga brand Lululemon just announced that they are poised to open their first men's only store in 2016. This news comes on the heels of the brand's recent see-through yoga pants scandal that absolutely no one over here was complaining about, as well as the resignation of their longtime CEO Christine Day. All of this has "industry experts" concerned about the health of Lululemon and not sold on the idea that men will even remotely want to buy $100 yoga pants. I mean, obviously not. If Lululemon is really trying to get into this menswear shit then they better bring the heat, lest they be weeded out faster than, I don't know, you in an actual fucking yoga class. Dudes who go to the gym either don't give a single fuck about what they're wearing or buy wild tech gear from Nike, Adidas and Under Armour, all of which already make great product on top of the huge advantage of not being named "Lululemon".
Originally published on Four Pins