With roots that extend back to New Haven, CT in 1949, Gant Rugger is a subdivision of the larger Gant company, a Swedish-owned business. But the label's look is still as American as the brand's origins story. The youth-targeting and more on-trend Gant Rugger is a favorite amongst the #menswear set, and the classic prep brand will continue to hang in the closets of dudes looking for a sophisticated air with zero stuffiness or pretension.