17. New England Patriots

Designer: Phil Bissell

Year Logo Introduced: 1960

What's not to like about this logo? Employed by the franchise through 1992, it speaks to region, heritage, and sport in one fell swoop. Bissel, an illustrator at the Boston Globe, was hired by owner Bill Sullivan almost immediately after he'd decided on a name. "Pat" took some changes (mostly in his stature) in his 32-years, but Bissel's initial concept remained true until the redesigned logo used today was introduced in 1993.

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