On Turning City Of Ink Into A Brand Name

"In Atlanta, materialism is big, everybody wants to have a name brand. I made the quick hit tattoos unfashionable —that’s why I talk so much shit about other things, to make it clear our's is a name brand.

"Our first years, SCAD students were our clientele. Period. The first art show we put together was all SCAD students. We were representing a new face of Atlanta.

"I learned a lot of the mentality in Atlanta is like no matter how broke a person looks —they might not even have a place to stay, but they will go the club, they’re going to dress up, they are going to pop bottles, and do everything to waste money. So, 'okay cool, how can I reach those people too? We try and market every single scene in Atlanta. Our brand means something to everyone."