In the early 1930s, pioneering media producer Stephen Slesinger saw how the popularity of Pooh could be expanded into markets for radio and film.  He acquired the trade rights from A.A. Milne and gave the English teddy an American look, starting with some new garb.  Winnie-the-Pooh first appeared in his red shirt on an RCA Victor record from 1932.  Later recordings of Pooh stories and songs feature the voices of actors like Stephen Fry and Judi Dench and singers like Carol Channing.

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