The new Freeman's Sporting Club lookbook went up the other day, a collection of animated GIFs that show off the brand's new digs. It's pretty sick. Annnd it's getting everyone excited about the Animated GIF again. We've always been excited by GIFs of all kinds, but this Freeman's series is part of the new "art GIF" phenomena that everyone is blogging about. To us, GIFs are all awesome, and just because it's slowed down or done sexy-style doesn't necessarily make it art, but we're down and we'll ride the trend train if that's what's pulling into the station. Click on to check out a few of the GIFs from this fancy new category and pass some time between now and your mid-afternoon nap.