The NBA launched a new Canadian-focused website titled "NBA Represent" today, celebrating the country's best players.
The home page features a compilation of key highlights from players like Jamal Murray, Andrew Wiggins, and Shai Gilgeous-Alexander with a tagline that reads, "Celebrating the next generation of NBA stars representing Canada."
Lower on the page is a list of Canadian NBA players with information regarding their Canadian upbringing, career trajectories, and fun facts.
While the site's home page focuses on the stars, the entire list showcases the younger Canadians as well such as Bennedict Mathurin and Andrew Nembhard of the Indiana Pacers, Olivier-Maxence Prosper of the Dallas Mavericks, and Shaedon Sharpe of the Portland Trail Blazers.
NBA Represent also showcases important moments of the Canadian players' careers including Sharpe's season debut, Dort dropping 29 points in the first game of the in-season tournament, and, of course, Murray getting his championship ring.
The content doesn't stop there. Those who are looking for new screensavers and lock screen images will find a selection of art in various sizes.
Finally, those looking to support the NBA's presence in Canada can purchase merch including three unique t-shirts.
The NBA's focus on Canada has gotten more prominent of late. During the pre-season, the Oklahoma City Thunder played against the Detroit Pistons in Montreal and both Dort and Gilgeous-Alexander thought it would be an ideal city in which the league could expand.
"The NBA should put a team a team here," Gilgeous-Alexander said in the post-game press conference.
Jamal Murray had lots of positive things to say about his native land in a new interview with Complex Sports.
"So it's going to be a lot of fun," he said about facing the US in international competition. "That's what competition's all about. Reppin’ your country is a different story and a lot of fun. So this can be fun to get to it and put on a show on the world stage."
