Jim Gilpert, Univ. of Mississippi, professor of American Culture, historian of recreation: “In the 1970s, interest in car shows and customized parts like wheels waned due to economic factors such as elevated gas prices and shortages, and the influx of foreign automobiles into American markets. The growth of lowrider culture was the big exception.”

Kyle Waller, California car culture expert: “Traditionally, lowriders have featured whitewall tires.  However, it is more common to see small gold or chrome spoke wheels. This is because the wheels’ size allows the car to sit lower while in motion, as they can tuck under the car very easily.  The wheels also allow the car to move on three wheels because of the lighter weight.”

Sammy J. Perea, Lowrider magazine: “In the '70s, the new paint schemes of lowriders required something with more flare and flash, which unearthed the wire rim market. They started with cross-laced rims and morphed themselves to a thin, straight-laced Dayton with a few transitions along the way. Someone down the line got tired of the variable-fit oval mounting holes, long-shouldered lugs, and lining up the back spacers every time that you swapped rims for work mode after a weekend of cruising. And more progress was made.

Jon Patrick, blogger“Back in the 1970s, riding on the heels of the fading muscle car era, the custom van became the ultimate self-expression vehicle: Captains chairs, beds, bubble windows, louvres, spoilers, custom horns, CB radios. And mag wheels.”