How to Become a Sneaker Designer

Sneaker design veterans Wilson Smith, D'Wayne Edwards, and more on the best steps to becoming a sneaker designer, including schooling, internships, drawing.

How to Be a Sneaker Designer 6
Complex Original

Image via Complex Original/Liam Eisenberg

How to Be a Sneaker Designer 6

Even after 18 years in the business, New Balance veteran Jonathan Grondin, the designer behind everything from World Series-worn baseball cleats to the Kawhi Leonard signature basketball line, still gets excited when he sees his creations on the feet of celebrities and star athletes. “It is amazing every time,” he says. Getting there, though, requires continued pursuit. 

How do you become a sneaker designer? Draw with a purpose. Never stop learning. Understand the industry. Get your foot in the door. Intern. Take every opportunity. Gain a varied view of art and design. If you want to get a job making shoes, these are some of the steps to consider.

All illustrations by Liam Eisenberg

Start With Schooling

How to Be a Sneaker Designer 1

Learn Everywhere

How to Be a Sneaker Designer 2

How to Start

How to Be a Sneaker Designer 3

What If I Can't Draw?

How to Be a Sneaker Designer 4

The Other Skills

How to Be a Sneaker Designer 5