This Sneaker Consignment Store Is Turning Reselling into A Barber Shop Experience

A Virginia shop is looking to change the way consignment sneaker stores operate. Find out how.

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Complex Original

Image via Complex Original

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Sneaker consignment shops are nothing new, but one shop in Richmond, Va. is looking to reinvent the entire reselling experience. 

Round Two is a consignment store that specializes in hard-to-find sneakers and men's apparel. Now in its third year of business, the Virginia-based shop has become a must-visit destination for locals. But it's not just the rare kicks and gear that's drawing crowds.

While most consignment stores aren't exactly known for their hospitality, the team at Round Two is all about getting to know its customers and making them feel right at home. Whether they're chopping it up about vintage Jordans or debating the value of a certain pair, the patrons are just as much a part of the action as the owners themselves. 

Check out a behind the scenes look what goes down during a day at Round Two in the clip above.

[via @roundtworva]