Adidas' ongoing NYC campaign is continuing this week with new Ultra Boosts inspired by the city's bodegas.
Made up of men's Ultra Boost and women's Ultra Boost X colorways, this "NY Pack" covers each sneaker's black knit uppers in colorful tones, with the men's version getting a full multicolor treatment while the women's pair is accented with yellow, white, and ash green.
Both the Ultra Boost and Ultra Boost X were given away today in NYC at pop-up locations that included a special appearance by rapper Action Bronson. For those who couldn't make it, the sneakers will drop again on Tuesday, Sept. 4 for $180 each from adidas.com.
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