Kendrick Lamar Stars in New Reebok Classics Campaign, "Be Ventilated" (Video)

Reebok launches "Be Ventilated" campaign starring Kendrick Lamar.

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Image via Complex Original
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Kendrick Lamar shutdown the streets of Hollywood less than two weeks ago doing his part as a Reebok front man to help launch the ZPump Fusion. Today, Reebok has released its latest campaign, "Be Ventilated," featuring the talented rapper.

The campaign centers around the Reebok Ventilator Day Glo and focuses on a multi-cultural group of individuals who are encouraged to lead and to be bold instead of just following, a sentiment inspired by Kendrick's lyrics.

As far as the Ventilators, the shoes come in four vibrant colorways and will be available at retailers such as Finish Line, Jimmy Jazz, Urban Outfitters and other popular outlets including Reebok's own webshop.

With a retail price of $75, 'heads wanting to further support Kendrick and his movement shouldn't have too much of an issue doing so.

[via Reebok]