Under Armour Opens "Brand House" Retail Store In New York City

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

A new chapter for Under Armour began today as they opened the doors on their newest specialty retail store. Located down in the SoHo neighborhood of New York City, the new location is marketed as the Under Armour Brand House, focusing on cutting edge products and designs, all set up in a one of a kind shopping experience.

The Under Armour Brand House will feature the full run of UA products with highly-trained product category experts to ensure each customer receives the proper information and recommendations based on their individual training needs. In a nearly 10,000 foot retail space, the Brand House gives you a chance to see many sides of UA that some people may not know about. The new store will also be the first to feature Under Armour's Rowhouse Basement shop, where staff will provide private consultations to athletes, celebrities and VIP clientele for a intimate and specifically tailored shopping experience.

"We are excited to open our first Brand House in New York City, one of the world's most dynamic retail centers," said Susie McCabe, Senior Vice President of Global Retail. "The Under Armour SoHo Brand House is our largest to date and provides us with a new opportunity to expand our mission to make all athletes better while empowering our consumers with an elevated and personalized shopping experience."

Under Armour will feature some of it's latest innovations at the SoHo shop as well including UA SpeedForm Apollo running shoe, the first-of-its-kind Armour39 performance monitoring system and the new ArmourVent mesh technology.

Check out the pictures from inside the Under Armour Brand House, and if your in the New York area head over to 583 Broadway down in SoHo.


RELATED: Under Armour Debuts the SpeedForm Apollo

RELATED: The Under Armour UA SpeedForm is Now Available