SEVENSTORE flexes their editorial muscles to champion the return of the New Balance M1300JP.
Regarded as one of the greatest silhouettes the world has ever seen, the New Balance M1300JP has sat in the shadow for the past five years, leaving many anxious as to when it will make a comeback. Thankfully, that time is now. First introduced in 1985, the M1300JP was branded as “revolutionary” and backed up its claims by coupling a wedge of EVA within a polyurethane outer shell. Given the price tag that came with such innovation, the shoe was somewhat of a rarity, making it even more desirable to consumers.
Championing the sneakers momentous return, SEVENSTORE delves into the charming darkness of Christian Bale's Patrick Bateman and Michael Douglas' portrayal of Wall Street banker Gordon Gekko for an editorial showcase. Crafting a world that is reflective of the premium price tag that was once attached to the silhouette, the M1300JP sits within the walls of an office environment, striking images of crashing stocks and financial obsession. 2020 not only marks the return of the shoe but introduces upgrades such as coupling the original EVA foam with a durable Vibram upper. Material remains true to the original, with textured mesh and suede overlays executed is an unmistakable New Balance grey.
Eye up the SEVENSTORE New Balance M1300JP editorial below, and register to purchase a pair online at SEVENSTORE now, or cop in-store from February 22nd.