J2K is a walking and talking representation of reinvention. Since bursting onto the scene a decade ago as an MC with Roll Deep, the pioneer has never stopped evolving and has stepped away from the mic to emerge as one of the UK's most successful young entrepreneurs. It's J2K's ability to reinvent himself and keep moving forward that caused PUMA to link up with him – and his latest venture, 'atHOME' – for the launch of the new PUMA RS-X3 Level Up sneaker.

The RS-X3 takes everything we loved about the RS design before stripping it back to basics and rebuilding it from the ground up with a new eye on material mix and colour. To celebrate the drop, PUMA linked up with J2K and Vibbar to takeover the new atHOME pop-up space at Boxpark Shoreditch.

After launching the wildly successful Crep Protect, atHOME is J2K's new digital agency and lifestyle brand. Alongside partnering with brands on creative campaigns, atHOME has also dropped a string of products including socks, sliders and – most recently – a fire hot sauce. The new pop-up at Boxpark brings J2K's new vision to life and looks to bring the world a step closer to atHOME.

We caught up with J2K at the new atHOME space in Boxpark to talk about his vision for the new company, linking up with PUMA again, heading out to ComplexCon, and working with Vibbar.

PUMA RS-X³ Level Up will be available at END and size?, PUMA stores and selected retailers on November 2, while RS-X³ Puzzle launches globally on November 9.