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As the weather heats up, lemonade stands will be back in business as the most popular summer hustle among the youth. Those hitting their local stands this week may be surprised to find sneakers in stock as well.
Today, Kanye West and Adidas teamed up with families across the country to stock the upcoming "Geode" Adidas Yeezy Boost 700 V2 at various homemade lemonade stands. The idea was not only to bring families closer together, but to raise funds in support of mental health awareness. West's wife Kim Kardashian-West tweeted about the venture earlier today.
Today Kanye and Adidas partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”.— Kim Kardashian West (@KimKardashian) March 22, 2019
In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect w communities throughout the country.— Kim Kardashian West (@KimKardashian) March 22, 2019
Stand Locations: Indianapolis, IN; Missouri, TX; Waterloo, IA; Minneapolis, MN; Alton, IL; West Chester, OH; Belle Fourche, SD; Cedar Rapids, IA.— Kim Kardashian West (@KimKardashian) March 22, 2019
All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI https://t.co/74GhHLKuAL) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.— Kim Kardashian West (@KimKardashian) March 22, 2019
Families working with West and Adidas shared photos of their experiences throughout the day.
#repost IG/bigshan4: The Team Thomas Yeezy Boost 700 V2 lemonade stand is officially open for business! Come see us and buy a pair of Yeezys. All proceeds will go directly to the Nat’l Alliance on Mental Illness. pic.twitter.com/PaWHqUOuj8— TeamKanyeDaily (@TeamKanyeDaily) March 22, 2019