She had to have known this would've happened, right?
Earlier this week, Kim Kardashian took to Instagram to show off husband Kanye West's latest Adidas Yeezy Boost 350 V2 design in the "Butter" colorway, which was released on June 30. Rather than her usual behind-the-scenes closet looks, Kim decided to sprawl out half-naked on a comforter while laced in the kicks.
And while it may not sound too amusing on paper, the pose was immediately met with "I've fallen and I can't get up" jokes, sending social media into a spiral of memes that's still going strong at this moment.
But rather than try to explain, we'll let the memes do the talking. Scroll down for some of the best "like butter" reactions.