It’s official: This fall, PUMA is taking its talents back to the basketball court. Since launching the first-ever athlete-endorsed sneaker in 1973 with the legendary Walt “Clyde” Frazier, the brand has shared a celebrated history with the sport—and the culture that comes along with it.
More than just a game, basketball is an attitude—a look—largely trailblazed by cultural icon (and NBA Hall of Famer) Clyde Frazier in the ‘70s when he used the NBA as a platform to champion interests in art, music, entertainment and more. To celebrate PUMA's re-entry to the game, 73 limited-edition OG PUMA Clydes will drop on Monday (in preparation for the draft), the design of which pays homage to the shoe’s legacy. The 73 pairs will be monogrammed by Logan-Real and available only in Brooklyn.
In addition to the limited-edition sneaks, PUMA is slated to offer Clyde a lifetime contract on Monday, June 18 at 1 p.m. at a Brooklyn space aptly named PUMA Hoops HQ (162 Flatbush Ave). The space will feature different facets of PUMA Basketball next week on Monday through Thursday from 11 a.m. - 7 p.m. As the former New York Knicks great himself says, “Long before the Air Jordan, there was the Clyde.” Long live the Clyde.