As one of hip-hop's original tastemakers through his iconic work as one half of the legendary 'Stretch Armstrong and Bobbito Show' on New York radio, Bobbito Garcia knows a thing or two about the history of hip-hop.
While Bobbito was documenting the sounds from the streets of NYC – and breaking artists like Nas, Eminem and Notorious B.I.G. to wide audiences – a distinctly British-infused branch of the genre was gaining traction in London with the likes of Rodney P, Jonzi D and Shortee Blitz as the forefathers.
Now, to celebrate his Suede 50 collaboration with PUMA (a shoe that existed at the epicentre of hip-hop's birth), Bobbito linked up with one of UK hip-hop's most prominent voices, DJ Snips, to get a history lesson on the evolution of hip-hop in the UK. Bobbito journeys from Covent Garden to Trellick Tower, speaking to icons like Rodney P and new school voices such as Loyle Carner.
The PUMA Suede 50 x Bobbito is now available at END Clothing and Footpatrol. Share your Suedes with the hashtag #ForAllTime.
Bobbito Garcia's new documentary, 'Rock Rubber 45s', is released worldwide on July 24th. Find out more info at rockrubber45s.com.
Now, to celebrate his Suede 50 collaboration with PUMA (a shoe that existed at the epicentre of hip-hop's birth), Bobbito linked up with one of UK hip-hop's most prominent voices, DJ Snips, to get a history lesson on the evolution of hip-hop in the UK. Bobbito journeys from Covent Garden to Trellick Tower, speaking to icons like Rodney P and new school voices such as Loyle Carner.
The PUMA Suede 50 x Bobbito is now available at END Clothing and Footpatrol. Share your Suedes with the hashtag #ForAllTime.
Bobbito Garcia's new documentary, 'Rock Rubber 45s', is released worldwide on July 24th. Find out more info at rockrubber45s.com.
