Nike and Neymar are about to bring some Brazilian flavor to the Barcelona pitch thanks to a special collection designed in collaboration with artist Bruno Big.
Known as the "Ousadia Alegria" collection, this pack of eye-catching cleats and trainers takes inspiration from a mantra that the Ballon d'Or contender lives by. "I associate 'Alegria' with the joy of living and playing football, which I love most, and 'Ousadia' in having the audacity to do something different, which people don't expect to see," Neymar said.
To pull it off, Bruno Big started with two designs — one for the heart, or the "Ousadia," and one for the hand, the "Alegria." From there, each pattern was transferred onto a pair of mismatching boots. "When you take your time to look at them, despite the boots looking the same, they are not," Neymar said.
Now, the concept comes to life, with cleats including the Hypervenom Phantom set to drop exclusively on the Nike Football App on January 31 and more footwear, including the Free Hypervenom, dropping on Nike.com on February 2. 999 boxes of cleats will feature Bruno Big's hand-drawn design. Find out more about the collection in the clip below and visit Nike.com for complete details.