Two of adidas' most cutting edge innovations just came together with the introduction of the Parley for the Oceans Futurecraft midsole.
This concept merges the Parley for the Oceans Boost sneaker, an environmentally friendly design constructed entirely of reclaimed ocean waste, with the brand's 3d-printed Futurecraft 3D midsole. It's a natural pairing that could very well prove to be the future of footwear, and it's only the beginning of what adidas has planned in its ongoing push for sustainability.
"The industry can't afford to wait for directions any longer. Together with the network of Parley for the Oceans, we have started taking action and creating new sustainable materials and innovations for athletes," adidas exec Eric Liedtke said. "The 3D-printed ocean plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason of what we create."
Going forward, adidas is taking even more steps to eliminate ocean pollution for good. For starters, the brand plans to stop the use of plastic bags in its stores, a process that has already begun and will be complete by early 2016. It's also pledged to stop using plastic microbeads in any adidas-branded body care products by the end of the year.
There's no word yet on when, or even if, the Parley for the Oceans Futurecraft 3-D sneaker will be made available to the public, but we'll be the first to let you know. In the meantime, check out a clip of adidas employees volunteering at the Parley Ocean School last month below.