Converse's 'Made By You' campaign is all about celebrating the creativity and lives of people who love the brand, and who express themselves in their Chuck Taylor All Stars. More than 1 billion pairs of the iconic sneakers have been sold worldwide, but each pair becomes unique to the wearer; no two pairs will ever be worn the same, and there's something more than a little bit poetic in that.
Converse have curated sneaker portraits of pairs of Chuck Taylors belonging to international icons who love the iconic silhouette including Jefferson Hack, Andy Warhol, british designers Agi & Sam, and fashion label Sibling. London fans of the Chuck Taylor also have a chance to celebrate their story, as London artist Damilola Odusote has created an original installation inspired by the 'Made By You' idea that is on show from today.
Nigeria-born Odusote has captured his own take on the sneaker portraits concept, using thousands of polaroids of Londoners wearing their Chucks to create the installation that traces London's iconic outline. The installation is constructed by hand by Odusote with the help of students from Central St. Martins in a gallery space on Shoreditch High Street.
Check out some of the images from the sneaker portrait series below, and head over to the gallery space at 3-10 Shoreditch High Street from 12pm–8pm tomorrow to see the installation in person.