Don't End Your Auction at a Bizarre Time 

Be conscious when your auction is going to end. The most bids are going to happen in the final minutes, and if your "Military Blue" Jordan IV listing ends at 3 a.m. on a Sunday morning, only the truly obsessed will be watching and waiting. You can set auctions to start at any time, so even if you do your listing in the early hours, set it to start (and end) at a more reasonable hour. Of course, if you're a buyer, DO look for those odd ending times and snipe away.