On Saturday, November 6, Netflix will celebrate the highly-anticipated fourth season of Stranger Things with a whole day dedicated to the show.
The day will coincide with the date that Will Byers went missing in the first season of the show, and will be a stream event that will include teasers for the Season 4 ahead of its release next year. The celebrations will first kick-off at midnight PT, or 3 a.m. ET, with the first tease to follow at 10 a.m. ET. The only information Netflix has teased about the opening ceremonies for the day-long celebration is that fans should expect to get some new information about Season 4 finally.
Throughout the rest of the day, Netflix will share the first-ever official map of the town of Hawkins, Indiana, and reveal the titles for the upcoming season’s episodes. Fans will also get a preview of the first Stranger Things pop-up stores in Los Angeles and New York City, and the merch that will be on sale at these very stores as modeled by the cast of the show.
Netflix will release more Stranger Things merchandise ahead of the holidays, too, with everything from Upside Down-inspired cereals such as Lucky Charms and Cheerios, and a holiday-themed comic book from Dark Horse Comics. Hawkins High apparel from Champion will be available to buy at Walmart, Target, and Amazon among other retailers, too.
Check out another picture from the pop-up stores above, and see the full schedule for the day below.