Pop Culture

Apple Is Expertly Rickrolling Everyone With the Apple Watch Support Page

Apple is out here digging up ancient internet humor and making it cool again.

Image via Raysonho

Ahead of their certain domination of the electric car market in 2019, Apple has decided to have a bit of fun at their most devoted users' expense by employing a near-ancient method of internet tomfoolery. As certain inquiring minds have noted, the online support page for the Apple Watch's Digital Touch feature showcases a subtle though masterful nod to the esteemed literary poet Rick Astley:

Though it likely escapes even the most trained of eyes at first, the message quickly becomes hilariously apparent: NE VE RG ON NA GI VE YU UP, which is exactly how a Twitter performance artist might write the name of the aforementioned Astley's most coveted contribution to the internet: "Never Gonna Give You Up."

Thankfully, Apple isn't rickrolling anyone with the next phase of their tech brag. As unveiled at the recent keynote event, Apple is giving the previously-considered-antiquated pencil a relevancy boost by introducing the Apple Pencil, which of course is the perfect companion for the larger and awesomer iPad Pro.

Related Stories

Not Available Lead
Style

Tom Ford Turned an Apple Watch Into a Pocket Watch

Tom Ford customizes an Apple Watch for his Spring 2016 presentation.

Erica Euse4067 days ago
Not Available Lead
Music

Watch Foo Fighters Expertly Rickroll Homophobic Westboro Baptist Church Protesters in Kansas City

The hate speech enthusiasts of Westboro Baptist Church mini-cult got a taste of their own ridiculous medicine.

Trace William Cowen4006 days ago

Stay ahead on Exclusives

Download the Complex App