Pop Culture

Announcing Espolòn as the Official Tequila Sponsor of ComplexCon

The premium liquor will have a booth, a bar, custom merch, and celeb appearances.

Espolòn Tequila

Presented By

Espolòn Tequila

A woman with curly hair sits cross-legged on a patterned rug, wearing a hoodie and jeans. A table with drinks and flowers is nearby.
Mike Vitelli/Espolòn Tequila

ComplexCon is proud to announce that Espolòn Tequila is its Official Tequila Sponsor for 2024. ComplexCon runs Saturday, November 16-Sunday, November 17, 2024, at the Las Vegas Convention Center. As the Official Tequila Sponsor of ComplexCon, Espolòn will elevate the convention all weekend long, with a booth inside on the show floor, as well as a bar outside at Family Style Food Festival. At Espolòn’s booth inside, attendees can experience the brand’s commitment to Modern Mexico and celebrating Latino Creative Trailblazers, checking out The Calavera Collection: LOS MAVERICKS EDITION. This collection’s showstopper is the ultra-limited, custom Espolòn sneaker, alongside a shoppable capsule collection, featuring a hoodie and T-shirt. Espolòn commissioned sneaker customizer Dexter the Creator and Urban Alt-rapper Álvaro Díaz to collaborate on both the capsule merch collection and the sneakers, creating a one of a kind limited pair, which speaks to their commitment of supporting creative mavericks.

The white sneakers feature black python panels that recall the serpent on the Mexican flag, as well as punch pink stripes, and a traditional gum sole. Espolòn booth visitors can learn more about the custom sneakers and check out a pair on display. Those who want to secure something from the Los Mavericks collection can also buy the tri-branded hoodies for $55 and t-shirts for $30. Díaz will make a special appearance at the booth to promote the collection and greet fans. Outside at Family Style Food Festival, Espolòn Tequila will also operate a bar featuring premium tequila cocktails, giving the tequila-maker reach and prominence throughout the entire event.

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