Kevin Samuels, Polarizing Influencer Who Gave Relationship Advice, Dead at 57

The self-described image consultant and dating advisor reportedly died Thursday in his home. The cause of his death has yet to be confirmed.

Controversial YouTuber Kevin Samuels has died. He was 57.

As NBC News and TMZ reported on Friday, the Atlanta Police Department have since confirmed his death after rumors first surfaced on social media earlier this week. The APD were called to an apartment in the city on Thursday “regarding a person injured,” but by the time authorities showed up first responders were already performing CPR on an unresponsive Samuels.

The woman in the apartment with Samuels told officers that was experiencing chest pains. The woman that Samuels was with, who was a nurse, asked for a defibrillator to be brought after he collapsed on her, according to TMZ. Samuels was later taken to Piedmont Hospital. His mother, Beverly Samuels-Burch, said she first learned of her son’s death when rumors started circulating on social media. “That was a terrible thing for social media to put that out. I didn’t even know. I hadn’t even been notified,” she told NBC News. “All I’m doing is requesting that people pray for us.”

Samuels’ last Instagram post was shared less than 24 hours after his death was reported. 

The influencer had amassed a large social media following—more than 1.4 million YouTube subscribers and over 1.2 million Instagram followers—with his divisive takes on dating, relationships, and gender roles. Many critics described his advice as toxic, misogynistic, and classist.  

In a 2022 clip, Samuels claimed that any woman who was still single by their mid-30s was considered “a leftover” that was less desirable to men.

“If you have made it to 35 and you are unmarried, you are a leftover woman. You are what is left,” he said. “Men know that there is likely something wrong with you. Whether you want to hear it or not, I’m going to go there with you. I’m telling you the truth that you don’t want to hear.”

Other controversial videos posted to Samuels channel were titled, “Women Should Let Men Use Them,” “How Much Does Your Submission Cost?,” “Modern Women Are Average At Best?” “Women Love When Men Cheat?” and “Why Aren’t You Married?”

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