Jason Momoa is making business moves.
According to documents obtained by TMZ, the Honolulu native has a filed a trademark application for "Aloha J"—a slogan he commonly uses on social media.
The filing, posted on the United States Patent and Trademark Office database, indicates Momoa will use the catchphrase primarily for online advertising, marketing, and communications services, as well as branded merch like pants, shorts, sweatshirts, T-shirts, and hooded sweatshirts.
During a recent appearance on The Ellen DeGeneres Show, Momoa spoke about his upcoming canned water line, his mission to reduce plastic pollution, and the much anticipated Aquaman sequel.
"I was really, really, really, passionate, to do the second one, because it's the first time where it's all on Earth," he explained. "It's combining land and sea [...] There's no outside aliens destroying Earth, it's us. And so I was excited to get back in there, and so I've been working with our previous writer, and getting in there, and we've got a locked story, and we're getting into it. And I think it's going to be like in two years or whatever. The beard will be back by then."