After months of speculation, Marvel Studios revealed in early December that the title of the highly anticipated follow-up to Infinity War would be Avengers: Endgame. In an interview with MTV News at the Golden Globes, the studio's chief, Kevin Feige, confessed that the Endgame title existed "before we started developing the movie, or just as we were developing it." Feige also admitted that the "We are in the endgame now" line uttered by Doctor Strange in the first film was delivered "because we knew it was the title."
Back in 2014, Marvel Studios unveiled a teaser trailer that initially stated that Infinity War would be split into two parts, with "Part 2" coming out in May 2019. The studio eventually stepped away from those designations, opting to keep the title of the first film as Infinity War and the follow-up untitled.
As Marvel Studios sets to transition from Phase 3 to Phase 4 this year, Feige fully understands the power that the studio possesses in keeping details at a minimum while piquing their fan base's interest. "Being able to generate excitement without giving away any of the many, many, many secrets would be ideal," he adds.