A poker-faced journalist, privileged with the ‘access all areas’ to grime and UK rap’s most influential players, Amelia Dimoldenberg is currently sitting on 11 million YouTube views. Launching her hilariously awkward online series, Chicken Shop Date, back in 2014, liaising with Ghetts in a local Chicken Cottage, Amelia has now flirted her way through 25 guests on the show. From Dave, AJ Tracey and Big Narstie to Rae Sremmurd and Sean Paul, they have all been on the receiving end of the 23-year-old Londoner’s most cringe-inducing moments.

Placing herself candidly in the headlights of the industry’s most savage wordsmiths, posing the leading questions no person would ever want to ask, Amelia uses her subversive comedy to catch her poised subjects off guard, revealing a less composed side to these well-known personalities. Fighting off the overwhelming urge to bond and befriend these epically cool artists, but instead, forcing the situation to become silent and uncomfortable, she is a unique influence in the world of music journalism. Commonly confronted with comments on her shorts, questioning her looks and ability in sexist and demeaning opinion boxes, Amelia’s conviction in her work is admirable and progressive. She watches on as her male colleagues thrive without the surface-level scrutiny she endures.

Working closely with the likes of VICE and Channel 4 on her own brand of mockumentaries—Amelia’s first love—her passion for exploring trends in culture and then challenging stereotypes is intelligent and informative. Brands are falling over themselves for collaborations, such is the power of her influence; here is a genuine and original talent who speaks and acts with honesty and long-term focus. Check her IG, sure, there’s another selfie of a non-smiley girl, but read the caption, shift your focus and look for the very British humour in her off-kilter styling. Complex caught up with the two-piece-and-chips specialist to discuss how she’s juggling her increasingly busy schedule.