A poker-faced journo, privileged with the ‘access all areas’ to grime and UK rap’s most influential players, Amelia Dimoldenberg is currently sitting on 11 million YouTube views. Launching her hilariously awkward online series, Chicken Shop Date, back in 2014—liaising with MC Ghetts in a Chicken Cottage—Amelia has now flirted her way through 25 guests on the show; from Dave, AJ Tracey and Big Narstie to Rae Sremmurd and Sean Paul, they have all been on the receiving end of the 23-year-old’s most cringe-worthy moments.

Placing herself candidly in the headlights of the industry’s most savage wordsmiths, posing the leading questions no person would ever want to ask, Amelia uses her subversive comedy to catch her poised subjects off-guard, revealing a less composed side to these well-known personalities. Fighting off the overwhelming urge to bond and befriend these epically cool artists and, instead, forcing the situation to become silent and uncomfortable, she is a unique influence in the world of music journalism. Regularly confronted with comments questioning her looks and ability in sexist and demeaning opinion boxes, Amelia’s conviction in her work is admirable and very progressive. 

Working closely with the likes of VICE and Channel 4 on her own brand of mockumentaries—Amelia’s first love—her passion for exploring culture trends and then challenging stereotypes is intelligent and informative. Brands are falling over themselves for collaborations, such is the power of her influence; here is a genuine and original talent who speaks and acts with honesty and long-term focus. Check her IG, sure, there’s another selfie of a non-smiley girl, but read the caption, shift your focus and look for the very British humour. We caught up with the two-piece-and-chips specialist to discuss how she’s juggling her increasingly busy schedule.