It look's like Kim Kardashian's mobile game is going to fall short of the head-exploding estimates of making $200 million this year, but the game is still going to make at least a chest pain-inducing stack of cash.
According to a quarterly earnings report from Glu Mobile, the company responsible for Kim Kardashian: Superstar, the game pulled in $43.4 million in the third quarter (July-September).
The breakdown of the numbers shows that 22,857,239 people installed the app and went on to spend more than 5.7 billion minutes playing it, because hey, priorities. The game is free, but it's those in-app purchases that people seem to get all cracked out on.
If you're still not sure how this thing makes that much money, please allow this scene from last week's South Park to illustrate it for you:
And now that this thing is a monster success, do not be surprised when you see more of these celebrity mobile games.
[Via Daily Dot]